After years of gathering valuable market insights, we have identified four key shopper profiles in the DIY sector. To help you better attract each, we manufacture four distinct product lines. Let’s explore each one:
Lifestyle: our most affordable DIY range. Lifestyle is perfect for young, inexperienced decorators who, despite having budget constraints, wants an accessible product that’s suited to everyday DIY tasks.
DIY Made Easy DIY: our capable and pleasingly reliable DIY range. Perfect for quality-conscious shoppers who favour all-year-round value over short term sales. Always keen to enhance their home, these shoppers prioritise reliability and affordability.
Bulldozer: our toughest and most durable DIY range. Perfect for advanced DIYers, Bulldozer is favoured by shoppers who prioritise efficiency, speed and long-term usability. Not traditionally price sensitive, these shoppers prioritise effectiveness.
Renovate: our flagship DIY range and certainly the leader in precision. Perfect for talented, highly-experienced DIYers, Renovate is for the knowledgeable shopper who appraises the make-up, materials and design of the accessories before making a purchase. Seeking only the highest-level of precision and finish, these shoppers prioritise quality and consistency.
To start stocking any of our decorating ranges, contact us today or click here to download your catalogue.