After years of gathering valuable market insights, we have identified four key shopper profiles in the DIY sector. To help you better attract each, we manufacture four distinct product lines.

Let’s explore each one:

Our flagship DIY range and certainly the leader in precision. Perfect for talented, highly-experienced DIYers, Renovate is for the knowledgeable shopper who appraises the make-up, materials and design of the accessories before making a purchase. Seeking only the highest-level of precision and finish, these shoppers prioritise quality and consistency.

To start stocking Renovate, contact us today or click here to download your catalogue.

Our toughest and most durable DIY range. Perfect for advanced DIYers, Bulldozer is favoured by shoppers who prioritise efficiency, speed and long-term usability. Not traditionally price sensitive, these shoppers prioritise effectiveness.

To start stocking Bulldozer, contact us today or click here to download your catalogue.

Our capable and pleasingly reliable DIY range. Perfect for quality-conscious shoppers who favour all-year-round value over short term sales. Always keen to enhance their home, these shoppers prioritise reliability and affordability.

To start stocking DIY Made Easy, contact us today or click here to download your catalogue.

Our most affordable DIY range. The Lifestyle range gives budding decorators the control and assurance they need to inspire confidence in transforming a room. Customers need look no further for the brushes they require to get their decorating jobs completed to a beautiful finish.

The brushes in this range feature durable synthetic filaments for a consistent and beautifully smooth finish… perfect for first homes! These shoppers prioritise affordability and design ascetics.

To start stocking Lifestyle, contact us today or click here to download your catalogue.